Apex Nutrition, a sports nutrition store in Shorewood, IL, signed up for CloseBy® Text Marketing in January of 2022! They signed up for the CloseBy® Text Marketing program because they wanted an easy and quick way to communicate with their customers. CloseBy® Text Marketing is a great way to directly communicate with your customers, and with our simple and easy-to-use platform Apex Nutrition can instantly send messages to their curated list of 80 loyal patrons.

Here at American Marketing & Publishing, we see the value in investing and creating community with the businesses that choose us to provide solutions to their marketing needs. We see, first hand, the hard work that small businesses, like Apex Nutrition, put into their business daily. Every month, we choose a CloseBy® Text Marketing customer to spotlight and send out their tips and tricks on staying successful with the CloseBy® Text Marketing program to all of our active text customers.

This month, we reached out to Matt Stoffle, owner of Apex Nutrition, to learn their secrets behind how they grow their text list, and all the ways they successfully navigate the CloseBy® Text Marketing program.

Read our exclusive interview with Matt Stoffle, owner of Apex Nutrition, below!

What was the biggest reason you signed up for the text program?

“We are a Nutrition Store in Shorewood, IL, and we are newer to the area so we wanted an easy and quick way to communicate with our customers! We wanted an easy way to stay connected and top of mind with our customers. Most businesses have social media nowadays and the response to a social media post or offer is not always seen in time or seen at all. That is why we wanted a Text Marketing program as it gives me instant communication with my customers and the customers that are signing up for the text program are truly our best customers!”

Have you found the program easy to use?

“Yes! We can send texts immediately to drive business on slow days or to promote a special offer or incentive to our best customers! I also like that I have an Account Manager that can help me with ideas, verbiage for texts, and she can also help me send texts when I am unable to sit down and create them myself.”

What do you think has been the best way to promote the program for your type of business?

“What has worked for us so far is talking to every customer who comes in store. People love that they can scan a QR code to join the text program or they can type in the number to join! I try to take all of the suggestions that my Account Manager gives me for list building and I am implementing all of them. I recently did a Facebook live/video promoting our May specials along with talking up the Text program and telling customers how to join! 

Matt has been working closely with their Text Account Manager, Amanda Daniels to create text messages that promote their inventory and keep them top of mind with their customers. They recently saw success after sending out a text message letting their customers know about their health meals available for purchase, they saw an incredible amount of ROI. They sent out a message that read, “Meals are in stock and sell out fast! Stop in today and receive 20% OFF your favorite supplement when you buy 3 or more healthy meals.” They SOLD OUT within five hours of the text going out. With 51 meals available for purchase at $12 per meal, that one text message turned into $612 in sales!

Here are some of the recent messages that Apex Nutrition has sent to their customers:

Meal Prep Made Easy Healthy & Delicious! Ready made meals just arrived, hurry in for best selection! To pre-order Meals stop in BEFORE Thursday!

Did you know-we ALWAYS offer a 20% discount to 1st Responders! Including Doctors, Nurses, Military, Police, Fire, etc! (Show badge for discount)Meal

Deal!! For the rest of the weekend all our pre-made meals our $9.99. Grab them today and freeze them for later. Will run out fast!!

We are officially carrying the nations hottest selling pre-workout!! Stop in and grab your SUPERHUMAN Pre by Alpha Lion today.