CloseBy® Text Marketing Best Practices

How to Engage Customers Without Overwhelming Them

You’re already using text marketing to connect with your customers—now let’s make sure you’re getting the most out of every message. Ever wondered often should you hit “send”? Or how to keep your messages engaging without feeling like spam?

Here are a few best practices to help you get the most out of your text marketing strategy:

Follow the 1-in-3 Rule

For every 3 messages you send, only 1 should be a promotion or deal. The other 2? Use them to build relationships. Think:

Behind-the-scenes peeks

Quick tips or how-to’s

Customer spotlights or testimonials

Fun facts or seasonal inspiration

This keeps your audience engaged without training them to expect a discount every time—which can diminish urgency.

Timing Matters

Avoid sending too frequently. A good cadence is 1–2 messages per week, depending on your audience and content. Always test and adjust based on engagement.

Create Urgency, Without Overdoing It

When you do send a deal, make it count. Try:

“Today only” or “Ends at 5PM!”

“Limited stock—first come, first served”

“Only 20 spots left!”

“VIP early access—24 hours only”

Urgency works best when it’s real and rare.

Keep It Personal

Use your brand voice. Be friendly, helpful, and human. Your texts should feel like a message from a trusted local business—not a mass blast.