Our CloseBy® spotlight for February is Willow Gift and Home. This lovely boutique in Terre Haute, IN houses everything from gifts, to games, to garden accents! Heather Wolf, owner of Willow Gift and Home, has been a CloseBy® customer since July 2021. She signed up for CloseBy® to increase her store’s foot traffic and stay connected with her loyal customers.

Heather has really been enjoying sending out texts and creating promotions. Through her efforts, she has built her text list to 134 loyal subscribers! Recently, she ran a promotion where she and the team handed out 1,000 red envelopes to customers who stopped in throughout December. These envelopes had special offers inside to be redeemed in the first two weeks of January. This promotion was a success and the text program was the perfect way for Heather to remind customers to come back in and use the offers! Heather shares, “We had 4 grand prizes in the envelopes, and all 4 of those people came in. Because of this text and reminder we beat our January goal by 25%!”

CloseBy® has given Heather the opportunity to take the reins on when and how she wants to push sales. Whether it’s an overabundance of inventory or the store isn’t reaching its sales goal, a text can easily be sent out to combat the issue. This instantly creates 134 more opportunities to get a sale.

Check out some of recent messages from Willow Gift and Home:

  • VIP EXCLUSIVE DEAL – Enjoy $10 OFF your $25 purchase when you show this text at checkout!
  • Saturday ONLY! It’s CRAZY deals! Buy 2 sale items and get a 3rd sale item absolutely FREE! It’s all marked down 75% or more! Lowest is FREE!
  • Today is the start of the RED ENVELOPE redemption! Bring in your Red Envelope & let us open 1 up per day to see what YOU WIN! Now thru 1/18.
  • The 11th Day of Christmas Willow gave to me gifts to play w/our friends & families! 31% off games, puzzles, & Book Nooks! Dec 22nd (11a-6p)
  • Hey DECEMBER birthday babes! Come party @ Willow tomorrow 11a-5p. Enjoy 15% off, sweet treats and a present for our birthday Reward Members!