This month, we’re spotlighting Terpstra Sales & Service, Inc., a heavy equipment dealer in Griffith, IN that has served its community for over 80 years. Owner Daniel Terpstra joined the CloseBy® Text Marketing program in 2013 to establish a direct line of communication with his customers. Since then, the program has been especially helpful in delivering instant updates to his 124 loyal subscribers. Every text keeps their catalog top of mind with their customers, driving sales as the seasons change. Learn more about how they leverage their CloseBy® Text program to stay relevant below:

Read Our Exclusive Interview with Terpstra Sales & Service, Inc.

Q: What’s your favorite part of the text program?

The ability to be instantly relevant. When something unexpected comes up—like a storm, a last-minute sale, or limited inventory—we can communicate immediately. That real-time connection allows us to stay top of mind and provide value when customers are actively paying attention.

Q: What was the biggest reason you signed up for the text program?

We’ve had our text club since 2013, when we were a younger business looking for a more direct way to connect with customers. We preferred using a text club rather than email because texts feel more immediate and actually get seen. We also liked that text messaging isn’t overcrowded—we don’t receive a lot of junk texts—so our messages stand out and stay relevant to our customers.

Q: What’s your favorite message you have sent out?

Our favorite messages are the ones sent in the moment, especially during snowstorms or local emergencies. Being able to quickly alert customers that snow blowers are available when they actually need them has been incredibly effective.

“Don’t forget to put Terpstra’s in your forecast! Snow is on the ground & there is more coming! We’re ready with Snowblowers, Shovels, & more! Stop in!”

“Don’t be left in the dark – we’ve got generators and chainsaws ready and in stock! Stop in!”

Q: Have you found the program easy to use?

Yes! Having a dedicated Account Manager has made a huge difference. They’re easy to reach, responsive, and helpful, which is critical when we already have so many day-to-day responsibilities running the store. Knowing we have support makes the program simple to manage and stress-free.

Q: What has the text program done for your business?

It has given us a better outlet to communicate with our customers. Instead of hoping they see a post or an ad, we can reach them directly with important updates, promotions, and reminders. That direct line of communication has helped us stay connected and more responsive as a business.

Q: What do you think has been the best way to promote the program for your type of business?

The most successful approach has been promoting the program right at the point of sale. We use a QR code by the register so customers can easily sign up before they leave. We also make sure to verbally mention the program during checkout, which helps increase opt-ins. In addition, posting signage on a few walls throughout the store reinforces awareness and captures customers who may be waiting or browsing.

 

Check Out the Messages Behind Terpstra Sales & Service, Inc.’s Success!

“*OH SNOW* Repairs are backing up! We have the Snowblowers you NEED & WANT in-stock & ready to go! Stop in today! CALL 219-838-3600” “Leaves are falling & so are prices! Get the best pricing of the season on top-rated blowers & mowers. Hurry in before the savings blow away!”
“Happy Friday! Our lot is fully stocked, and we’re ready to help you get set for spring/summer. Stop by – we’re excited to help!” “It’s time for the first mow of the year! If you aren’t ready, WE ARE. Mowers in stock and ready to roll! Come see us today!”
“Spring savings are still on! Save on all major brands, including ECHO & STIHL handhelds. Plus, great financing available on Wright, Scag & Toro!” “Snow will melt & Grass will grow! We’ve got mowers ready, stop in & gear up! Bring your machines in for service BEFORE the season starts! 219-838-3600”