Kountry Kupboard — Osage, IA

Kountry Kupboard is a beloved bulk food store in Osage, IA! Founded in 2001 by owner Lynn Peaster, the business has grown into a community staple known for its signature homemade cinnamon and caramel nut rolls, handcrafted espresso drinks, and fresh goods. Lynn joined CloseBy® Text Marketing in November 2024 to stay connected with the community and use text marketing to showcase the store’s wide variety of products.

Read our exclusive interview with Lynn in this month’s CloseBy® Spotlight!

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Read Our Exclusive Interview with Kountry Kupboard

Q: What’s your favorite part of the text program?

Our favorite part is definitely how direct it is. The message goes straight to their phone, so we know they’re going to see it.
We’ll send something out in the morning and then actually see people coming in because of it throughout the day. It’s nice knowing it can make an impact that quickly.

 

Q: Have you found the program easy to use?

Yes, it’s been really easy on our end, especially since we have an Account Manager helping us. They take a lot of the pressure off by helping create and send out the messages for us, which is huge.

It makes the whole process simple and stress-free, so we can focus on running the shop while still staying consistent with our marketing. The support has definitely made a big difference for us.

 

Q: What was the biggest reason you signed up for the text program?

We just wanted to stay in front of people and stay top of mind. As a small, local business, that’s so important.
Texting helps remind customers we’re here, what we offer, and gives them a reason to stop in – whether it’s for coffee, baked goods, or just to browse.

 

Q: What’s your favorite message you have sent out?

One of our favorites was our National Coffee Cake Day message because it really got people excited:

“National Coffee Cake Day
ONE DAY ONLY! Celebrate National Coffee Cake Day w/ BOGO – BUY ONE GET ONE – on our secret-recipe coffee cakes – stop in before they’re gone!”

It worked great because people love a good deal, and it highlighted one of our homemade specialties. We also liked that it created a little urgency and gave people a reason to stop in that day.

 

Q: What has the text program done for your business?

It’s definitely helped bring more people in the door and get repeat customers. When we send out a text, we notice more traffic, especially when there’s a deal or something new.
It’s also helped us show off everything we have – not just baked goods, but our bulk items, gifts, and other products people might not think about.

 

Q: What do you think has been the best way to promote the program for your type of business?

What’s worked best for us is just keeping it visible everywhere! We post about it on Facebook and also have counter displays, and table tents in the store. When customers are already in grabbing coffee or a treat, it’s an easy moment to get them to join.

 

Check Out the Messages Behind Kountry Kupboard’s Success!